Explore London clearly, calmly, and on your own terms

London is a huge city with royal things, quirky things, luxurious things and everyday things. We've been living here for more than ten years, used public transport thousands of times, visited countless museums and events—and there are still whole areas we haven't explored. That's London.

We built minne.london to share what we've learned and help visitors discover the city in a more thoughtful, practical way. The name minne is Finnish for where to.

What you'll find here

Instead of endless lists and generic recommendations, minne.london focuses on curated places, events, and ideas that help you plan meaningful time in the city. Whether you're visiting for a weekend, staying longer, or rediscovering London as a local.

Curated Places

Carefully selected locations across London, from iconic landmarks to hidden gems.

Events & Exhibitions

Cultural highlights worth planning your visit around.

Neighbourhood Inspiration

Explore London area by area with local insights.

Personal Collections

Keep track of your favourite places and the ones you've been to.

Built for planning, not just browsing

Many travel sites are designed to keep you scrolling. minne.london is designed to help you decide where to go.

We're currently in the process of releasing a travel planning tool that lets you build your own London itinerary, add places you want to visit, optimise the order based on location, and plan days more realistically. This turns inspiration into an actual, usable travel plan—something most travel guides never get you to.

Read Travel Plans created by the minne team

How we approach this

Hand-picked, not crowdsourced

We select every place ourselves—no paid rankings, no sponsored placements.

Original photography

Showing locations in a good light, because sometimes a picture is worth a thousand words.

Practical information

Useful details and sometimes a bit of history to help you plan your visit.

Quality over quantity

The goal is not to show everything, but to show useful things well.

Always evolving

New locations, tips, articles and photos are added regularly. The site is intentionally lightweight, fast, and free to explore.

Whether you want to discover new places, find events worth planning around, or build a complete travel plan, minne.london is here to help.

Start exploring London your way