This flagship store spans seven floors, with different toy categories on each floor. It is considered a toy store and a tourist attraction, drawing in people from all over the world. Many well-known toy brands are present; the most popular ones have their own department. There are traditional toys, board games and high-tech toys.
When entering the store, you might be greeted by the staff members dancing as a group to a tune. There are seasonal events, with Christmas being the year’s biggest event.
Floors and Sections
The floors each have their own themes, and they have toys from matching brands.
The lower ground floor is one of the most popular, with an extensive section for Harry Potter and Star Wars toys. The Harry Potter section has wands, costumes, and other merchandise. You might even run into a life-size Lego Hagrid. The Star Wars section has products such as lightsabers and action figures.
The ground floor has a range of teddy bears and puppets. Paddington Bear, a London icon, is well presented, and there are also Steiff teddy bears.
The first floor has toys suitable for young children, including Brio wooden toys and Playmobil sets.
The second floor is dedicated to dolls and dollhouses of many kinds. There are popular brands, such as Barbie and Disney, with characters from many movies, such as Frozen.
The third floor has board games and an arts and crafts section from brands such as Ravensburger and Build-A-Bear workshop.
The next floor has action figures, drones and vehicles from Marvel and Scalextric. The top floor also has action figures from other brands, such as Pokemon, Lego, Transformers and Toy Story.
