At the centre of West End is the familiar location with billboards. The buildings around Piccadilly Circus follow Regent's Street's elegant style.
Piccadilly Circus is a road junction, which differs from a typical junction due to its billboards and unique buildings surrounding it. It is located at a central location in West End’s theatre area, right next to Leicester Square, and you can find vast amounts of entertainment and restaurants in the area.
The name Piccadilly Circus consists of two parts; Piccadilly comes from a collar that was popular in the 17th century and Circus from a round open crossing of several roads.