Things to Do – Seven Dials

Nestled in the heart of Covent Garden, Seven Dials London is a unique star-shaped junction where history, food, theatre and shopping come together. From the vibrant Seven Dials Market to colourful Neal’s Yard, independent boutiques and iconic West End theatres, it’s one of the most atmospheric places to explore in London’s West End.

All Food & Drink Shopping bakeries cafes clothing fashion pubs

Neal's Yard

Neal's Yard, West End, London

Neal's Yard is a courtyard in Seven Dials that looks very different from anything else in London. Its colourful buildings, windows, doors, and plants make it a popular photo location.

Ace & Tate

10 Earlham Street

Located in central London, Ace & Tate offers a contemporary collection of stylish eyewear and professional eye care services at reasonable prices. The store features a modern atmosphere and provides personalized service to help customers find their perfect frames, with comprehensive eye examinations available on-site.

Alo

25 Neal Street

Located in a beautiful building, Alo is a premium athleisure store offering stylish and high-quality activewear. The store is known for its exclusive collections and inviting shopping atmosphere, providing a luxurious retail experience for fitness fashion enthusiasts.

Axel Arigato

21-23 Earlham Street

Axel Arigato is a modern Scandinavian fashion boutique known for its high-quality footwear and carefully curated clothing collection. The beautifully designed store offers an extensive range of the brand's minimalist and timeless products.

BrewDog Seven Dials

142 Shaftesbury Avenue

Located in the heart of London's theatre district, BrewDog Seven Dials is a spacious two-floor pub and restaurant offering an extensive selection of BrewDog and guest craft beers. The venue features a pool table upstairs and serves generous portions of pub food, with their wings being a particular highlight. On Mondays, they offer a 2-for-1 deal on vegetarian and vegan mains.

BYREDO London Seven Dials

25 Monmouth Street

Located in London's Seven Dials, BYREDO offers an inviting minimalist space with an exceptional fragrance shopping experience. The boutique features a curated selection of high-quality scents, with knowledgeable staff providing personalized, unhurried consultations to help customers find their perfect fragrance. While premium-priced, the store is known for its outstanding service and complimentary samples with purchases.

Carhartt WIP Store London Earlham Street

15-17 Earlham Street

Located in the heart of Covent Garden, the Carhartt WIP store on Earlham Street offers an extensive collection of urban streetwear and workwear-inspired clothing. The store is known for its diverse selection that caters to various styles and preferences, making it a popular destination for fashion-conscious shoppers in the bustling Seven Dials shopping district.

Colorful Standard

16 Earlham Street

Colorful Standard is a modern clothing store known for its high-quality essential pieces and extensive color palette. The store offers well-made hoodies, t-shirts, and other wardrobe staples in a range of attractive colors, making it a destination for those seeking quality basics with a vibrant twist.

Experimental Perfume Club

53 Monmouth Street

The Experimental Perfume Club offers an immersive perfume-making experience in London, where expert perfumers guide you through the art of fragrance creation. In intimate workshop sessions, visitors can craft their own signature scent using high-quality ingredients sourced from Grasse, France. The knowledgeable staff shares their expertise about perfume history and creation, making it both an educational and entertaining experience. Perfect for special occasions or as a unique gift, each session includes professional guidance and a personalized fragrance to take home.

Fabrique Bakery (Covent Garden)

8 Earlham Street

This charming small bakery in Covent Garden is known for its delicious pastries, especially the fragrant cardamom and saffron buns. With a few small tables and quality coffee service, it offers a cozy atmosphere. Though the space is intimate and often busy, the quick and friendly service makes for a pleasant visit.

Finisterre

47 Neal Street

Finisterre is a B Corp certified outdoor clothing store renowned for its high-quality, sustainable products including jackets, knitwear, and t-shirts. The store offers excellent customer service and repair guidance, demonstrating a strong commitment to responsible fashion and environmental consciousness.

FOPP

1 Earlham Street

FOPP is a three-floor entertainment store offering an extensive collection of vinyl records, CDs, DVDs, Blu-rays, books, and merchandise. Known for its comprehensive music selection spanning multiple genres from soul to jazz, the store attracts enthusiasts with its competitive prices and regular discounts. It's particularly popular among music lovers and film enthusiasts seeking both new releases and classic titles.

Good

33 Neal Street

Good is a premium vintage clothing store in Soho known for its excellent selection, including unique Carhartt jackets and denim wear. The welcoming atmosphere and professional team make shopping here a particularly pleasant experience.

Gramicci Covent Garden

3 Earlham Street

Located in Covent Garden, Gramicci offers a curated selection of high-quality outdoor and lifestyle clothing in a relaxed shopping atmosphere. It's a popular destination for brand enthusiasts and quality-conscious shoppers looking for premium casual wear.

Hotel Chocolat

4 Monmouth Street

Hotel Chocolat is an elegant chocolate shop and café offering a wide selection of quality chocolate products, including pre-made gift sets, hot chocolate, and ice cream. Known for chocolate sourced from their own cocoa plantation and friendly service, the café serves rich chocolate experiences including hot chocolate and specialty cocoa drinks.

Le Labo

48 Monmouth Street

Le Labo in Covent Garden is a premium perfume boutique known for its high-quality fragrances and personalized service. Their knowledgeable staff guides customers through their extensive collection to find the perfect scent, with each perfume being freshly hand-blended on-site. The store offers an intimate shopping experience where customers can explore and discover their signature fragrance.

Miller Harris - Monmouth Street

14 Monmouth Street

Miller Harris on Monmouth Street is an exquisite perfume boutique known for its exceptional collection of unique fragrances and highly knowledgeable, friendly staff. The store offers a personalized shopping experience where expert consultants guide customers through their extensive range of high-quality scents, making it a standout destination among London's perfume shops.

Nobody's Child

3 Neal Street

Nobody's Child in Covent Garden is a spacious and welcoming fashion store offering an extensive range of affordable clothing. The comfortable shopping environment features well-designed fitting rooms and a sanctuary-like atmosphere for retail therapy. Known for its excellent value and diverse collection, the store provides a relaxed shopping experience in the heart of London.

RAINS

20 Earlham Street

RAINS is a Danish fashion brand known for its minimalist Scandinavian design and modern rainwear collection. The store offers a wide range of raincoats, backpacks, and weather-resistant accessories, with helpful staff providing professional service to customers seeking stylish protection from the elements.

Seven Dials Market

Seven Dials Market is a food market located in the historic Seven Dials area of Covent Garden in London. It's an evolution of the modern market experience, merging London’s rich market heritage with contemporary culinary offerings.

Super Superficial

22 Earlham Street

Located in Covent Garden, Super Superficial is a popular indie clothing store known for its quality t-shirts and sweatshirts featuring unique graphic designs by independent artists. The shop offers reasonably priced apparel and attractive loyalty benefits.

The Noble Collection

28 Neal Street

The Noble Collection is an impressive specialty store offering premium movie collectibles and authentic replicas, particularly from Harry Potter films. Spread across two floors, it features an extensive collection of wands, broomsticks, and other movie prop replicas. The basement gallery showcases autographed items, making it a must-visit destination for movie memorabilia enthusiasts.

Udderlicious Covent Garden

24 Earlham Street

Udderlicious Covent Garden is a beloved artisanal ice cream parlour known for its rich and unique flavour combinations like espresso-Biscoff and cherry-Oreo. This charming, small shop offers a cosy atmosphere with generous portions. While seating is limited, featuring a fun swing seat, its warm ambiance consistently draws queues of eager customers enjoying its 24 distinctive flavours.

Urban Outfitters

42-56 Earlham Street

Urban Outfitters is a popular fashion chain offering a wide range of trendy clothing and accessories at reasonable prices. This multi-level store features a diverse selection in a central location.