Chelsea in Bloom

Chelsea in Bloom is an annual event coinciding with the RHS Chelsea Flower Show. Retailers, restaurants and hotels around Chelsea participate in the event by designing their own floral installations and compete for awards judged by an expert panel. There is also a People’s Champion Award, which is chosen by visitors.

During the event, there are floral installations all around Chelsea. We have highlighted some of the main areas in this article. Many of the floral installation will stay around for the Platinum Jubilee Celebrations and further.

Duke of York Square

Duke of York Square has a lot going on any time of year. There are restaurants, cafes and shops and nice open space for spending some time enjoying what Chelsea has to offer.

During the Chelsea in Bloom event, the several of the stores have put in a lot of effort to have great looking floral installations. Also three of the seven Jubilee Egg trail eggs, each celebrating a decade of the Queens reign, are located there. One of the central displays, the Floral Mini, a British icon in itself is also located on the square.

Floral Mini on Duke of York Square
Floral Mini on the Duke of York Square
Duke of York Square decorations
Duke of York Square decorations
Floral double-decker at Dermatologica
Floral double-decker in front of the Dermatologica store

Seven eggs, all collective pieces of art, form a public art trail the “Eggs of an Era”. The eggs have been created to celebrate each decade of the Queen’s reign as a collaboration between Clarence Court Eggs, the Elephant Family and Cadogan to raise awareness of wild-life conservation.

Flower Power by Rebecca Campbell
The Flower Power egg by Rebecca Campbell is a salute to the swinging 1960s
The Queen and Her Kings by Sasha Compton
The Queen and Her Kings by Sasha Compton
Cocktail Hour by Patricia Mitchell
Cocktail Hour by Patricia Mitchell

Pavilion Road

Pavilion Road is a lovely little mews having design shops and especially restaurants where visitors can enjoy their day having nice food and drinks. The road starts close to Sloane Square and goes all the way up to Knightsbridge and Harrods. Pavilion Road has several floral installations and we have the pictures to prove it below:

A Traditional Soldier
A Traditional Soldier in one end of Pavilion Road
A floral installation in front of the kate spade store on Pavilion Road
A floral installation in front of the kate spade store on Pavilion Road
A charming visitor in front of the Cosmetics à la Carte store
A charming visitor in front of the Cosmetics à la Carte store
Great British Picnic installation next to the Olivia von Halle store
Great British Picnic floral installation next to the Olivia von Halle store
The Turqoise Egg by Tatiana Alida
The Turqoise Egg by Tatiana Alida
Alice in Wine-derland presented by Mother Vine
Alice in Wine-derland presented by Mother Vine
Hans' Bar and Grill London Bus floral display
Hans' Bar and Grill London Bus floral display
Pavilion Road is a popular place and can get crowded sometimes
Pavilion Road is a popular place and can get crowded sometimes

Sloane Street

Sloane Street goes from Sloane Square to Knightsbridge and is lined with designer shops and private gardens. Many of the stores are participating in the event:

Catherine Prevost floral dress window display
Catherine Prevost floral dress window display
Floral installation in front of Brunello Cucinelli store
Floral installation in front of Brunello Cucinelli store on Sloave Street
Diptyque floral installation
Diptyque floral installation
Jo Malone floral installation with illustrated corgis
Jo Malone floral installation with illustrated corgis
The oversize Post Mail Box at the Hackett store won the best floral display
The oversize Post Mail Box at the Hackett store won the best floral display
Clarence the Corgi is one of the central displays
Clarence the Corgi is one of the central displays