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Fitzrovia is a residential and business district in Central London to the north of Soho. Its boundaries are Great Portland Street to the West, Oxford Street to the South, Gower Street to the East and Euston Road to the North. The 189m tall BT Tower, visible from all around London, is located there. The tower was the tallest building in London until 1980.
The developed of the area started originally by Charles Fitzroy in the 18th century when he started developing Fitzroy Square for aristocratic families. The name Fitzrovia has been in use since 1930s and comes from the Fitzroy Tavern, which was originally a coffee house and reopened with its current name in 1919. It is a popular pub that was frequented by writers such as Dylan Thomas, Virginia Woolf and George Bernard Shaw.
The Fitzroy Square is a lovely square with impressive houses around it. Also the area surrounding the square is very cosy and has some lovely cafes, restaurants and mews such as Warren Mews.
Fitzrovia has a large media industry. Among others, the BBC Broadcasting House is located in the western side of the area. It’s also a home for many smaller media related businesses from advertising to film industry. There are also several university campuses.
Charlotte Street has a number of restaurants, cafes and pubs and Charlotte Street Hotel is a lovely place to stay if you need to stay over. Great Titchfield Street is a cosy street lined by has many popular cafes and restaurants.
Tottenham Court Road is known for the many furniture and home decoration shops such as Heal’s, Habitat and west elm.
There are six tube stations around/in Fitzrovia. Great Portland Street, Warren Street, Euston Square in the North, Goodge Street in the centre and Oxford Circus in south-west corner and Tottenham Court Road in the south-east corner. It's located right next to Oxford Street and Soho and is easy to get to by walking too.