Each room is designed by an A-list designer using products from top international brands, and each room is different. While this is a showroom and not a liveable house, each room has been finished from floor to ceiling with beautiful design and attention to detail. The rooms include a kitchen, drawing rooms, bathrooms, a bar and many more.
The house is open Monday to Saturday, 10 am to 6 pm. There are house tours available at 10 am and 2 pm, each scheduled to take about an hour, which we recommend, as you'll hear much more detail and background stories behind the designs and may even meet some of the people behind them.
Rooms
Garden Folly Facade – Darren Price, Adam Architecture
A nod to the ornamental structures of English manor gardens, this facade serves as the exhibition's entrance, drawing visitors into the WOW!house. Created in collaboration with Hector Finch, it features a tented canopy and light, airy curtains.
Garden Folly Room – Studio Enass
A room of deep tones and rich surfaces. Highlights include Phillip Jeffries' dark red Amalfi Silk wallcovering, Ca' Pietra's herringbone porcelain parquet and an antique bronze mirror from Sterling Studios.
Artorius Faber Entrance Garden – The Gardenists
The entrance garden brings a calmer moment, evoking a classic British walled garden with clipped evergreens and stone surfaces for a restrained, polished feel. Inspired by the walled gardens of Georgian England, it features a limestone floor supplied by Artorius Faber framing the way in.
Size Group Facade – Darren Price, Adam Architecture
The facade is a more classical, formal counterpart with Georgian influences. It shows how traditional proportions and detailing can work in a contemporary exhibition building.
Entrance Hall – Francis Sultana
One of the first true interiors, referencing British country houses and historic London townhouses. The result feels like a considered reception room rather than a simple hallway, with vintage wall lights, Loro Piana fabrics and several pieces of art.
Drawing Room – Albion Nord
The drawing room feels exceptionally peaceful and relaxed rather than formal. It is a calmer space within the exhibition. This bright octagonal room has a domed skylight and features Turnell & Gigon textiles, hand-printed linen, bespoke tassel trim and cushions pieced from different fabrics.
Shepel' Library – Róisín Lafferty
One of the most atmospheric rooms, where dark surfaces and sculptural details lend an air of mystery. Wood, metal, glass and Giallo stone combine to create a layered effect.
Lalique Home Bar – Elicyon
A small home bar with an art deco spirit that still feels contemporary, with a stretched silk ceiling, backlit niches and hidden display nooks. Lalique crystal is woven into the furniture, walls and lighting.
Benjamin Moore Minhwa Salon – Young Huh
This room is very different from the others with lots of colour, pattern and artistic energy. Inspired by Korean folk art and created with Benjamin Moore, the room uses bold shades of turquoise, lemon yellow, jade and bright red. The room has a grid-like composition drawn from traditional minhwa painting.
Phillip Jeffries Morning Room – Sara Cosgrove
Another calmer space among the more colourful, dramatic rooms, where soft surfaces and layered materials create a restful mood in muted greens, cream and lilac. It features Phillip Jeffries wallcovering, Zimmer + Rohde fabrics and a table designed by Sara Cosgrove with Pure White Lines. The wallcovering has a glaze-like sheen, creating an effect when the sunlight shines in through the windows.
Salvesen Graham The Collection Primary Bedroom – Salvesen Graham
Drawing on 18th-century English country houses, this bedroom balances tall proportions, classical detailing and layered patterns for a timeless, restful look. Based on the Salvesen Graham Collection, it features a four-poster bed, botanical wallpapers, antiques and a British wool rug.
Samuel Heath Primary Bathroom – Rigby & Rigby
This bathroom blends Scandinavian and Japanese influences around a large round ofuro-style bath. Wood surfaces, natural materials and a muted palette create a calm space, with Samuel Heath fittings and Lapicida onyx basins in the details. This is a very peaceful, yet functional space.
Munder Skiles Courtyard – Richard Miers
A garden-like outdoor space where stone, trees and planting form a tranquil whole, designed to look good across the seasons and age naturally. It has three London plane trees, limestone paving and a central fountain by Torc Pots, with furniture from Munder Skiles and hand-woven willow structures. Some of the furniture is used in an interesting way as decorative elements on the walls.
Black Edition at Romo Speakeasy Salon – Studio Duggan
A layered room drawing on different eras, where rich textiles, dark tones and soft forms create an intimate mood for both relaxing and socialising. Created with Black Edition, it uses deep browns, rust and greens, and even hides a bar behind the wall upholstery.
The Parlour – Martin Kemp Design
Built around soft lighting, layered materials and individual pieces, this room rewards slow attention and relies on atmosphere over statement pieces. Many furnishings come from Martin Kemp Design's new The Avenue collection, alongside hand-blown glass art, vintage objects and bespoke furniture.
Misia for Casamance Group Bedroom Suite – Henri Fitzwilliam-Lay
A bedroom suite mixing different eras with art deco shapes alongside antiques and contemporary pieces, creating a collector’s home feel. Created with Misia, part of the Casamance Group, it features Art Deco detailing, antiques, and bespoke elements.
Ca' Pietra Bathroom – De Rosee Sa
Influenced by Mediterranean architecture and materials, this bathroom uses stone throughout the floors, walls, and details, with a touch of 1970s aesthetics and warm tones. It features Versailles Rouge marble, Antwerp Cobbles floor tiles, Fusion Vow quartzite, a Kaldewei bath and Murano glass wall lights.
Zardi & Zardi Withdrawing Room – Sean Symington Design
Drawing on both English country homes and American entertaining spaces, this room combines patterned textiles, antique furniture, and handcrafted details to create a place to spend time with friends and family. Zardi & Zardi's Primavera print covers the walls, ceilings and doors, alongside antique chairs, a bespoke sofa and a hand-knotted wool rug.
THG Paris Powder Room – Studio Mark Andrew
A small powder room where materials and lighting take centre stage, with curved forms, metal surfaces and stone giving a luxurious yet restrained look. Created with THG Paris, it features Honey Onyx marble, mirrored panels, THG Paris taps and a Samsung media wall for changing scenes featuring cities such as London, New York and Shanghai.
Nucleus Immersive Room – Russell Sage Studio
Interiors meet technology here, where light, sound and image create shifting moods without the tech taking over, balanced by soft forms and warm tones. It uses Nucleus audio and visual technology, Sony screens and an L-Acoustics sound system, with one of the displays in the ceiling. In the centre of the room, there is a round George Smith daybed and handmade rugs and joinery throughout.
Schumacher Dining Room – Max Rollitt
Based on 18th-century English dining rooms, adapted for today, with warm terracotta tones, candlelight, rich textiles, and antiques, creating a classic whole. It features Schumacher textiles and wallcoverings, a bespoke 12-seat dining table, furniture by Max Rollitt, antique portraits, bookshelves and handcrafted lighting.
Martin Moore Kitchen – Samantha Bartlett
Built around natural materials, garden views and craftsmanship. Large glazing and a skylight bring in daylight, while botanical patterns and greens link the interior to the garden. Created with Martin Moore and showcasing its Legacy collection, the kitchen has bespoke cabinetry, Verde Natura quartz, bronze details, Gaggenau appliances, botanical textiles and Porta Romana lights.
For more information
Read all the details about the event and book tickets via the official website.
