What to expect
Reformation is a cult American sustainable-fashion label, and its Covent Garden store on King Street is one of its main London locations. It's best known for its feminine dresses and modern, eco-conscious designs, presented in a thoughtfully designed boutique with private fitting rooms. A good stop for considered, occasion-friendly pieces while shopping around Covent Garden. It’s on one of the main streets leading to the famous Apple Market building in the centre of Covent Garden.