What to ecpect
Brandy Melville is an Italian-founded brand that built its following on simple, casual basics including tops, sweats, skirts, dresses and accessories, mostly sold in a single "one size" cut. The look is soft, pared-back and heavily driven by social media, which is a big part of why the brand is so popular with younger shoppers. Prices are kept relatively low compared with much of Covent Garden.
The Neal Street store runs over two floors, with the main collections downstairs and more rails and accessories upstairs. As with most Brandy Melville stores, stock changes quickly and popular pieces sell through fast, so the range is rarely the same twice.
Other London stores
This is one of Brandy Melville's main central London locations. The brand also has a store on the King's Road in Chelsea, so if you can't find a piece on Neal Street it's worth checking there too.
