Discover
We’ve visited many of London’s top destinations and written tips for each. From landmarks to shopping — let’s explore together!
A.P.C. Covent Garden in Floral Street is a beautiful French fashion boutique known for its unique museum-like interior design and excellent customer service. The store offers a carefully curated selection of A.P.C.'s minimalist fashion.
Abercrombie & Fitch is a popular American clothing retailer in London, offering a wide range of quality denim and casual wear. The store is particularly renowned for its diverse jean collection, featuring inclusive sizing options including their specialized curve range in different lengths.
Abuelo is a stylish and warm café in Covent Garden, renowned for its excellent pastries, especially their acclaimed banana bread. The minimalist décor and cosy atmosphere create the perfect setting to enjoy fresh, thoughtfully prepared dishes, including delicious brunch options and quality coffee. Specialities include fig and mascarpone creations and gluten-free options.
Located in central London, Ace & Tate offers a contemporary collection of stylish eyewear and professional eye care services at reasonable prices. The store features a modern atmosphere and provides personalized service to help customers find their perfect frames, with comprehensive eye examinations available on-site.
Agnès B. is a distinguished French fashion boutique known for its timeless, high-quality clothing. The store offers durable garments and accessories that have remained in style for decades.
Known affectionately as Ally Pally, Alexandra Palace is an iconic venue on a hill in north London, with panoramic views across the city. The hill that Ally Pally sits on top of is about 100 meters high, so it's worth arriving early just for the vista. The area is also known as the birthplace of television, and the old TV masts are still visible on the roof. There’s a rooftop adventure where you can climb to the roof of the building at an altitude of 130 meters above sea level.
Established in 1887, Algerian Coffee Stores is a historic coffee shop in the heart of Soho, renowned for its extensive selection of coffee beans and exceptional espresso. The shop is filled with the enticing aroma of coffee and chocolate, offering almost every imaginable type of coffee at competitive prices. Their espresso is often praised as one of the best outside of Italy.
Located in a beautiful building, Alo is a premium athleisure store offering stylish and high-quality activewear. The store is known for its exclusive collections and inviting shopping atmosphere, providing a luxurious retail experience for fitness fashion enthusiasts.
American Classics is a carefully curated clothing store offering premium American and Japanese heritage wear and accessories. The collection includes TCB denim jackets, Crescent DownWorks down vests, and other high-quality branded items, making it a destination for authentic Americana style enthusiasts.
Interior design store in London providing designer furniture and home decor.
Annie's Ibiza is an enchanting fashion boutique known for its stunning collection of vintage and designer evening wear. This inspiring store is like a fashion museum, featuring carefully curated pieces adorned with sequins and unique designs. The boutique is particularly popular with brides and offers an extensive selection of one-of-a-kind party dresses and fun accessories.
The Apple Store in Covent Garden beautifully blends historic architecture with modern technology. The store offers an inspiring shopping experience, featuring high, spacious ceilings, abundant natural light, and expert service at the Genius Bar. The store’s interior stands out with its stunning design and complements the meticulously preserved restoration of the historic building. The store is particularly renowned for its remarkable interior design and the skilful restoration of the historic structure.
ARKET is a sophisticated Scandinavian lifestyle store known for its quality, sustainable fashion and homeware collections. With its minimalist interior design and carefully curated product selection, the store offers a unique shopping experience featuring modern, timeless pieces for design-conscious customers. The store's commitment to quality and contemporary style makes it a notable destination for fashion and home accessories in London.
Aspinal of London is a prestigious British fashion house renowned for its exquisite leather goods. This elegant boutique offers an extensive collection of handcrafted bags, wallets, and accessories with exceptional quality and craftsmanship.
Assa is a bustling Korean restaurant known for its flavorful hot pots and authentic Korean BBQ. The menu features a wide range of traditional Korean dishes, including bibimbap, japchae, and crispy Korean fried chicken. With its hearty portions, reasonable prices, and consistently delicious food, it's a popular spot that draws crowds of hungry diners seeking authentic Korean cuisine in London.
Attendant Fitzrovia serves coffee, breakfast and light lunch in former Victorian mens' toilet. The coffee is from their own roastery and the food from the Attendant Kitchen. The steps from the entrance take you underground to a must-visit cafe.
Aubin & Wills is a revived British clothing brand known for its premium quality materials including wool and cashmere. The store offers stylish, classic clothing with excellent fit in a prime Carnaby location.
A traditional Italian restaurant serving wood-fired pizzas, pasta, and other classic dishes.
Axel Arigato is a modern Scandinavian fashion boutique known for its high-quality footwear and carefully curated clothing collection. The beautifully designed store offers an extensive range of the brand's minimalist and timeless products.
Ba&sh Covent Garden is a charming French fashion boutique known for its stylish women's clothing collection and attentive customer service. The boutique's staff excel at helping customers find the perfect outfit for any occasion, making it a go-to destination for fashion-conscious shoppers in London.
Balibaris is a French menswear boutique known for its timeless and elegant clothing collection. The store specializes in high-quality coats, jackets, and suits that represent classic French fashion. Located in Covent Garden, the boutique offers personalized shopping experiences with expert guidance in selecting the perfect garments.
Balthazar London is an atmospheric French brasserie offering delicious classic French cuisine in an elegant setting. Known for its excellent dishes such as steak and frites, lobster and oyster dishes and French onion soup, the restaurant features festive décor and sophisticated ambiance. Perfect for pre-theatre dining or special occasions, Balthazar offers seasonal menus and a distinguished dining experience in Covent Garden.
Located on the fashionable Carnaby Street, this Barbour Heritage store offers a range of classic waxed jackets and British outdoor fashion. The store is particularly known for its exclusive items not found elsewhere, featuring the iconic Bedale and Ashby collections alongside traditional accessories like gilets, bags, and scarves.
Benjamin Pollock's Toyshop is a unique toy shop in London specializing in theatrical toys, paper theaters, and creative playthings. The shop offers an extensive collection of handcrafted theater sets, puppets, and nostalgic toys that appeal to both collectors and theater enthusiasts. This historical establishment maintains its charming old-world atmosphere and provides a refreshing alternative to conventional toy stores.
Beyond Retro Soho is a charming vintage store offering an extensive collection of quality pre-loved clothing, shoes, and accessories at reasonable prices. The knowledgeable and friendly staff provide expert guidance in finding the perfect treasures, while the store's unique atmosphere takes shoppers on a nostalgic journey through time.
Big Ben is the famous clock bell housed inside the Elizabeth Tower at the Palace of Westminster in London. The iconic landmark overlooks the River Thames and is one of the most recognisable symbols of the UK.
Located in Covent Garden, Big Easy offers generous portions of fresh seafood and grilled delicacies in a vibrant American-style setting. Known for its fresh shellfish, lobster, and varied meat dishes, diners can enjoy their feast while listening to live country music. The abundant portions and extensive beverage selection make this a perfect spot for a casual dinner experience.
Bloobloom Carnaby is a modern eyewear boutique offering a wide range of stylish frames at reasonable prices. The store is known for its quality eye examination service and diverse frame selection suitable for all prescriptions, including stronger ones. While the shop is compact in size, their efficient postal and delivery service makes the purchasing process seamless.
Bloom Perfumery is an elegant fragrance boutique specializing in unique and rare scents worldwide. The knowledgeable staff provides personalized service to help you find the perfect fragrance. The store offers a calm and tranquil atmosphere, allowing for a thoughtful exploration of scents, with a selection that includes bottles of various sizes and samples.
Blue Posts is an atmospheric pub spread across two floors in the bustling Carnaby area, featuring a particularly cosy upstairs dining area and bar with charming decor. The venue offers an impressive selection of beers and pub classics, with their fish & chips being a standout dish. With a varied menu and friendly staff, the pub provides a welcoming atmosphere for dining and drinks, making it an excellent spot for visitors exploring the area.
Borough Market is London's oldest and best-known food market, tucked beneath the railway arches by London Bridge on the south bank of the Thames. With over 100 stalls and traders, it's a destination in its own right, part fresh-produce market, part street-food hall, part cluster of acclaimed restaurants. It is one of the city's great food experiences.
The bronze Boy with a Dolphin statue is located on Chelsea's Cheyne Walk near the Albert Bridge. Created by Sir David Wynne in 1975.
Brandy Melville's Covent Garden store sits on Neal Street and is one of the brand's main locations in London. Spread over two floors, it's a go-to for the label's trend-led, affordable womenswear. It’s best known for its "one size fits all" approach and its huge following among teenagers and Gen Z shoppers.
Located in the heart of London's theatre district, BrewDog Seven Dials is a spacious two-floor pub and restaurant offering an extensive selection of BrewDog and guest craft beers. The venue features a pool table upstairs and serves generous portions of pub food, with their wings being a particular highlight. On Mondays, they offer a 2-for-1 deal on vegetarian and vegan mains.
Centrally located in London's Bloomsbury district, the British Museum is a testament to human history, art, and culture. Established in 1753, it is the world's first national public museum.
Located in Covent Garden, Bubble Pop offers an extensive collection of anime merchandise, plushies, collectable figures, and Pokémon cards at competitive prices. The store is very popular, and some say it's the cutest shop in London.
Bucherer is a prestigious Swiss luxury watch and jewelry retailer offering an extensive collection of premium brands including Tudor, Cartier, and Rolex.
Buckingham Palace, London's iconic royal landmark, serves as the official residence of the King and stands as a testament to the city's rich history. Constructed in 1703, its renowned facade attracting millions was added between 1847 and 1850.
Bunsik serves authentic Korean street food in London. The restaurant is especially known for their delicious corn dogs featuring a crispy golden-brown batter with generous fillings like cheese and sausage. The menu also includes other Korean delicacies such as kimbap. While the venue can get busy, portions are generous and offer good value for money.
Bunsik is a bustling Korean street food spot known for their variety of creative corndogs, including the popular potato mozzarella version. The restaurant serves fresh Korean street food favorites like corndogs and ddukbokki with quick service. While the space is small and often crowded, it's a go-to destination for authentic Korean fast food in London.
Bunsik is a buzzing Korean street food restaurant in London, serving delicious Korean classics. The restaurant is particularly famous for its crispy cheese-filled corn dogs and Korean fried chicken, served with various toppings including buldak mayo. While the space is small and often crowded due to its popularity, the taste of the food makes it worth the wait. Their menu also includes rice dishes and noodles, all served fresh and flavorful.
Burlington House is one of Piccadilly’s most recognisable buildings and an important part of Mayfair’s cultural heritage. It brings art, science and history together under one roof.
Located in London's Seven Dials, BYREDO offers an inviting minimalist space with an exceptional fragrance shopping experience. The boutique features a curated selection of high-quality scents, with knowledgeable staff providing personalized, unhurried consultations to help customers find their perfect fragrance. While premium-priced, the store is known for its outstanding service and complimentary samples with purchases.
BYREDO London Spitalfields is an elegant perfume boutique offering an extensive collection of luxury fragrances and skincare products. The knowledgeable and friendly staff provide personalized service and share their deep expertise about perfumery and the brand's philosophy.
Located near Sloane Square, Cadogan Hall is a charming historical concert venue known for its exceptional acoustics and diverse programming. This intimate 950-seat venue offers high-quality musical performances in an elegant setting. The venue features a spacious bar area and lift access, though visitors should note the multiple staircases. With its stunning architecture and excellent sound quality, it provides a perfect setting for experiencing live music and performances.
Cambridge Satchel is a two-floor boutique specializing in high-quality leather bags and satchels at reasonable prices. Known for their classic university-style bags, the store offers a wide selection of leather goods and provides a 10% student discount on their collection.
Established in 1974, Camden Market is one of London’s most vibrant and popular tourist attractions, renowned for its eclectic mix of shops, eateries, and stalls.
Located in the heart of Covent Garden, the Carhartt WIP store on Earlham Street offers an extensive collection of urban streetwear and workwear-inspired clothing. The store is known for its diverse selection that caters to various styles and preferences, making it a popular destination for fashion-conscious shoppers in the bustling Seven Dials shopping district.
This well-organized Carhartt WIP store in Soho offers a spacious shopping experience with a wide selection of clothing, particularly for men. The store features three fitting rooms and a professional staff ready to assist customers. The relaxed atmosphere and thoughtful layout make for a comfortable shopping experience.
Located in the heart of Fitzrovia, Charlotte Street Hotel is a luxurious boutique hotel that combines British elegance with contemporary style. The hotel features the inviting Oscar Bar & Restaurant, a private cinema, and beautifully decorated rooms adorned with original artworks.
One of the oldest and most renowned botanic gardens in Europe. Established in 1673, it is situated near the Thames with a microclimate that allows for uncommon plants in the UK to be grown.
Chinatown offers Chinese culture and authentic Chinese food in the centre of London. The area is situated in the heart of the West End and is easy to access via Piccadilly Circus or Leicester Square.
Churchill War Rooms is the preserved underground bunker beneath Westminster where Winston Churchill and his ministers ran Britain's war effort from 1939 to 1945. Sealed up at the end of the Second World War and reopened to the public in 1984, the site is now part of the [Imperial War Museums](/places/imperial-war-museum) and pairs the original Cabinet War Rooms with the dedicated Churchill Museum.
Cicchetti by San Carlo offers delightful Italian small plates in the bustling heart of Covent Garden. Known for its authentic flavors, fresh ingredients and vibrant atmosphere, this popular venue serves a diverse menu of Italian classics from pizza and pasta to seafood. The restaurant's tapas-style dining concept allows guests to sample various dishes in an energetic setting perfect for both casual lunches and special occasions.
Colorful Standard is a modern clothing store known for its high-quality essential pieces and extensive color palette. The store offers well-made hoodies, t-shirts, and other wardrobe staples in a range of attractive colors, making it a destination for those seeking quality basics with a vibrant twist.
Lifestyle design shop with a brilliant collection of homeware such as plates and cups with unique designs. They even offer a bespoke service for plates with either your favourite personality or yourself.
Cora Pearl is an atmospheric British restaurant in Covent Garden known for its refined comfort food and elegant yet cosy ambience. The restaurant is celebrated for its excellent steak tartare and signature chips. Though portions tend to be modest, the food quality and attentive service create a memorable dining experience.
Creed Fragrances in Mayfair is a luxurious fragrance boutique known for its exceptional customer service and extensive collection of premium scents. The knowledgeable staff guides customers through fragrance selection while providing comprehensive insight into the brand's heritage. The boutique offers a unique shopping experience with opportunities to discover exclusive fragrances in a relaxed environment, complete with beautifully presented sample sets for at-home testing.
Creed Fragrances on Regent Street is an elegant boutique known for its exceptional customer service and premium fragrance collection. The staff provides detailed guidance on their extensive range of scents, offering personalised services including complimentary bottle engraving. In the luxurious store setting, customers can explore Creed's renowned fragrances while sipping champagne, making each visit a memorable experience.
Cutty Sark is a historic 19th-century clipper ship museum located in Greenwich, London, on the River Thames. Built in 1869, it is one of the world’s last surviving tea clippers and a key attraction for visitors interested in maritime history. Today, Cutty Sark is part of Royal Museums Greenwich and can be explored both above and below deck, with exhibitions, river views and a unique walk beneath its copper-clad hull.
Daunt Books on Marylebone High Street is one of London's most beautiful bookshops. The shop is an original Edwardian shop with long oak galleries, a glass skylight and a famous travel section arranged by country rather than author.
Three-floor farmshop and café offering organic and artisan produce from their Cotswolds farm.
Denmark Street is a short street in the West End that has significantly impacted music in the UK and became known as Britain’s Tin Pan Alley.
If you want inspiration and ideas for home decoration, visit the Design Centre in Chelsea Harbour, along the Thames. There are more than 130 showrooms and over 600 brands from all over the world.
Interior design store in Chelsea offering furniture, curtains, wallpaper and paints and an interior design service
Located on London's iconic Carnaby Street, this Diesel flagship store showcases the brand's European and Italian fashion heritage. The store offers a comprehensive collection of Diesel's denim, clothing, and accessories for style-conscious shoppers in a prime location.
Dior's flagship store offers a luxurious shopping experience in beautiful surroundings. The boutique is known for its stunning window displays, extensive collection of iconic Lady Dior bags, and the latest haute couture creations. The Christmas displays are particularly breathtaking.
Located in Covent Garden, Diptyque King Street is an elegant French fragrance boutique renowned for its beautifully crafted scents and candles. The knowledgeable and attentive staff provides exceptional service, helping customers find their perfect fragrance from the extensive collection, complete with gift wrapping services and expert guidance.
Diptyque Marylebone is an atmospheric luxury fragrance boutique in London, renowned for its exceptional customer service and high-quality scented products. The knowledgeable and friendly staff create a unique shopping experience by helping each customer find their perfect fragrance, all within a beautifully curated space.
Diptyque Spitalfields is a charming French perfume and candle boutique known for its luxurious product range and elegant interior design. The boutique's professional staff offers personalized service and expert guidance in selecting fragrances, creating a genuine luxury experience for each customer exploring their distinct collection of scents and candles.
Dishoom is an exceptional Indian restaurant known for its authentic Bombay-style cuisine and warm atmosphere. The restaurant offers an extensive selection of flavorful curries and other Indian delicacies, complemented by outstanding service. While there might be a queue, the beautifully presented dishes and knowledgeable staff will make it worth it.
Located on Kingly Street in Soho, Dishoom Carnaby offers delicious Indian cuisine in a unique, aromatic setting that blends English style with Indian soul. The restaurant features an extensive menu including popular dishes like Ruby Chicken and spiced lamb specialties. With its friendly staff and lively atmosphere, this spacious restaurant is perfect for both lunch and dinner, though reservations are recommended. The experience is enhanced by the inviting ambiance and the enticing aromas of spices throughout the space.
Located in the heart of London's fashion district, the Dr. Martens store on Carnaby Street offers an extensive collection of the brand's legendary boots and shoes. This busy flagship store is a popular destination for both locals and tourists, where customers can take their time trying on different styles from the iconic British footwear brand.
Duke of York Square encompasses the spirit of Chelsea, with a large variety of stores and restaurants to choose from. So take a breather and enjoy the cultural experience of Saatchi on a day out.
Eccleston Yards is a hidden courtyard in Belgravia, a few minutes' walk from Victoria Station. A former industrial space, it's now home to a mix of restaurants and cafés, a wine bar, independent and designer shops and a cluster of wellness studios. It’s a calmer, tucked-away alternative to the busier streets nearby.
Instagrammable Cafe in Belgravia with a selection of drinks, foods and cakes that both taste and look good.
Located just steps from Camden Town tube station, the historic Electric Ballroom is one of London's most beloved live music venues. This mid-sized venue is renowned for its atmosphere, excellent acoustics, and reasonable prices compared to other music venues. The venue offers a diverse selection of music from various genres, often featuring heavier music.
END. is a premium fashion retailer known for its curated selection of luxury and streetwear brands. The store offers a stylish shopping environment and an impressive product range, including a notable The North Face display. Their online platform provides a convenient alternative to the physical store with an extensive collection of fashion items, though stock availability should be checked before purchasing.
The English National Opera performs in the London Coliseum, a theatre located near Trafalgar Square and Leicester Square. The theatre also hosts some performances by the English National Ballet.
The Experimental Perfume Club offers an immersive perfume-making experience in London, where expert perfumers guide you through the art of fragrance creation. In intimate workshop sessions, visitors can craft their own signature scent using high-quality ingredients sourced from Grasse, France. The knowledgeable staff shares their expertise about perfume history and creation, making it both an educational and entertaining experience. Perfect for special occasions or as a unique gift, each session includes professional guidance and a personalized fragrance to take home.
This charming small bakery in Covent Garden is known for its delicious pastries, especially the fragrant cardamom and saffron buns. With a few small tables and quality coffee service, it offers a cozy atmosphere. Though the space is intimate and often busy, the quick and friendly service makes for a pleasant visit.
Finisterre is a B Corp certified outdoor clothing store renowned for its high-quality, sustainable products including jackets, knitwear, and t-shirts. The store offers excellent customer service and repair guidance, demonstrating a strong commitment to responsible fashion and environmental consciousness.
The Fitzroy Tavern is perhaps the most well-known pub in Fitzrovia with a long history of famous guests such as Dylan Thomas and George Orwell.
Flat Iron is a popular steakhouse known for its perfectly cooked steaks and excellent value for money. The restaurant offers delicious side dishes, quality wines, and surprises guests with complimentary popcorn upon arrival and ice cream for dessert. The atmospheric setting and knowledgeable service make dining here a special experience.
Floris London is a historic and luxurious perfume house that has served royalty and celebrities since 1730. The store features a small museum showcasing its rich heritage, and knowledgeable staff guide visitors through their fragrance collections. Visitors can explore classic scents, including those favored by Winston Churchill and Ian Fleming, and even create their own signature perfume.
FOPP is a three-floor entertainment store offering an extensive collection of vinyl records, CDs, DVDs, Blu-rays, books, and merchandise. Known for its comprehensive music selection spanning multiple genres from soul to jazz, the store attracts enthusiasts with its competitive prices and regular discounts. It's particularly popular among music lovers and film enthusiasts seeking both new releases and classic titles.
Graphic novel and comic store with a massive selection of sci-fi and fantasy books. Downstairs is devoted to a collection of over 25,000 books and graphic novels, while the ground floor has merchandise & T-shirts, plus character figures & toys.
The Fortnum & Mason department store, which specialises in delicious food and drinks, was established in 1707. It was initially opened as a grocery store and later expanded into other fields of trade. The flagship store is located at 181 Piccadilly.
Franco Manca specializes in authentic Neapolitan-style sourdough pizzas cooked in traditional wood-fired ovens. Known for its casual atmosphere and reasonable prices, the restaurant offers a welcoming dining experience with attentive service. While the restaurant can get busy with waiting times for tables, customers consistently praise the quality of their pizzas and friendly staff.
Located in Carnaby, this Fred Perry store offers an extensive collection of the legendary British brand's clothing and accessories. The shop is known for its wide selection and exceptional customer experience. You'll find the latest Fred Perry collections alongside classic pieces, with a reliable stock availability.
Free People is a charming boho-chic fashion boutique known for its stylish interior and extensive collection of unique clothing and accessories. The beautiful store offers a pleasant shopping experience with beautifully organized displays and comfortable fitting rooms.
Glossier's London flagship store offers a beautifully minimalist shopping experience with their popular beauty products and exceptional customer service. The store is known for its welcoming atmosphere, making it a must-visit destination for beauty enthusiasts exploring London.
Good is a premium vintage clothing store in Soho known for its excellent selection, including unique Carhartt jackets and denim wear. The welcoming atmosphere and professional team make shopping here a particularly pleasant experience.
Located in Covent Garden, Gramicci offers a curated selection of high-quality outdoor and lifestyle clothing in a relaxed shopping atmosphere. It's a popular destination for brand enthusiasts and quality-conscious shoppers looking for premium casual wear.
Green Park is one of the eight Royal parks and covers approximately 40 acres between Buckingham Palace to the south, Piccadilly to the north, and the ceremonial avenue of The Mall to the southeast.
Greenwich Park is the oldest of London’s eight royal parks. This iconic park boasts panoramic views sweeping over the River Thames, the Isle of Dogs, and the iconic City of London skyline.
Grind is a welcoming café-restaurant known for its excellent coffee and delicious breakfast offerings. The bright and stylishly decorated space provides a pleasant environment for both dining and working. With friendly staff, a diverse menu including gluten-free options, and specialty drinks like beetroot latte, Grind has become a popular destination in the heart of London. They also sell their own coffee beans and Nespresso-compatible pods for home brewing.
This elegant Guerlain flagship boutique in Covent Garden offers an exquisite selection of luxury cosmetics, fragrances, and skincare products. Known for its exceptional service, knowledgeable staff, and exclusive membership benefits, the boutique provides a sophisticated shopping experience with a touch of Parisian luxury in the heart of London.
Hamleys is the world's oldest and one of the largest toy shops, located on Regent Street in central London. Founded by William Hamley in 1760, the seven-floor store carries tens of thousands of toys, from traditional teddies to Harry Potter wands, LEGO, Jellycat, Paddington Bear and Labubu collectables. The nearest Underground station is Oxford Circus.
Hans & Gretel is an enchanting dessert paradise in Camden, decorated like a fairy tale come to life. The shop offers high-quality handmade ice creams with spectacular presentations, including their famous Volcano Ice Cream with smoking effects. The unique decor and tempting selection of candies make it a perfect destination for families and sweet treat enthusiasts.
Harrods is a world-famous luxury department store in Knightsbridge, London. It occupies a 5-acre site with over one million square feet of retail space, making it the largest department store in Europe.
The collection at the Harry Potter Shop is categorised according to various themes. The shop offers a wide range of clothing, accessories, gifts, and collectables themed around the Harry Potter series.
Harvey Nichols flagship department store is located in Knightsbridge and houses seven floors of exclusive brands of fashion, beauty products and food and wine.
The Heal's store on Tottenham Court Road in London is an iconic destination known for its quality furniture, home accessories, and interior design products.
HMS Belfast is a historic Royal Navy light cruiser that is now a museum ship moored on the River Thames in London. It is part of the Imperial War Museum, including the Churchill War Rooms and IWM Duxford.
Holland Park, located in Kensington, is one of London's most picturesque and culturally rich areas. The area consists of the park itself in the centre and surrounding areas with gorgeous residential buildings. The park boasts numerous green spaces, featuring beautiful gardens, diverse wildlife, and sports facilities.
Horizon 22 is London's highest free viewing platform, a 254-metre observation deck on the 58th floor of 22 Bishopsgate, the tallest skyscraper in the City of London. Opened in 2024, it's become one of the capital's most popular viewpoints, with 360-degree views across London. Entry is free, but you'll need to book a timed slot in advance.
Between Whitehall and St James’s Park, Horse Guards Parade London is the city’s ceremonial centre. Famous for the daily Changing of the Guard, the annual Trooping the Colour parade and the Household Cavalry Museum, it is a must-see landmark linking political London with royal tradition.
Hotel Chocolat is an elegant chocolate shop and café offering a wide selection of quality chocolate products, including pre-made gift sets, hot chocolate, and ice cream. Known for chocolate sourced from their own cocoa plantation and friendly service, the café serves rich chocolate experiences including hot chocolate and specialty cocoa drinks.
Located in Old Spitalfields Market, Inspitalfields is a beautifully curated gift shop offering a unique selection of home decor items, gifts, and decorative pieces. The store is known for its excellent customer service and carefully selected merchandise, making it a perfect destination for finding special items for your home or thoughtful gifts for loved ones.
Isabel Marant is a French fashion designer, whose fashion brand provides collections often beautified with items such as prints or embroidery.
Check out the original Jak's store, a cafe and deli in Chelsea.
Jazz Cafe is an intimate and stylish live music venue offering an excellent environment to enjoy performances. The two-level space provides great views of the stage from both the standing area downstairs and the mezzanine level upstairs. The venue is known for its quality food, good service, and reasonable prices.
Jo Loves London Store is a luxury fragrance boutique known for its unique perfumes including the popular Smoked Leather & Plum scent. The store offers a special fragrance tapas experience where customers can explore the entire fragrance collection through an expertly guided session. This intimate and informative experience provides the perfect way to discover Jo Loves' fascinating world of scents.
Jo Malone London is an elegant fragrance and candle boutique known for its exceptional service and luxury products. The store offers expert personal assistance, fragrance customization, and unique experiential events. Each purchase is carefully wrapped in Jo Malone's signature elegant gift packaging, ensuring a premium shopping experience.
The Jo Malone London flagship store on Regent Street offers a luxurious fragrance experience in an elegantly decorated setting. The staff helps customers discover their perfect scent and offers services including engraving and wedding scent consultations. The boutique's sophisticated decor makes the visit a special experience.
Jo Malone London at John Lewis Oxford Street offers an exceptional fragrance shopping experience with expert and dedicated staff. The boutique is renowned for its bespoke services, including wedding scent consultations and personalized fragrance advice. The professional team excels in helping customers find the perfect scent or gift package for every occasion, with particular attention to detail in presentation and personalization.
Jo Malone London at Selfridges offers a luxurious shopping experience in the world of fragrances. Known for its exceptional customer service, expert staff members provide personalized guidance in selecting the perfect scent. Visitors can enjoy complimentary hand massages and prosecco while exploring their premium fragrance collections and gift options. The boutique creates a welcoming atmosphere where customers receive individual attention and expert recommendations.
John Lewis is a department store chain with stores in numerous places, the most well-known of which is on Oxford Street.
Design store founded by American designer Jonathan Adler, selling design products from pottery to furniture.
Joseph Cheaney & Sons is a prestigious British shoemaker renowned for their high-quality Goodyear welted footwear handcrafted in Northampton. The store features knowledgeable staff providing excellent customer service and offers an extensive range of classic shoes and boots known for their durability and style. Their premium leather footwear represents exceptional value among Northampton manufacturers.
Located on London's vibrant Carnaby Street, JOTT is a quality fashion retailer known for their stylish jackets and accessories. Their professional staff provides personalized service helping customers find the perfect fit, with a range of jackets and accessories including beanies. The store offers attentive customer service and fashion guidance.
Jovoy Mayfair is an elegant perfume boutique featuring over 80 luxury fragrance brands. The knowledgeable and passionate staff provides unhurried, personalized service to help customers discover their perfect scent. The store is renowned for its exceptional customer service and unique fragrance collection.
Located in the heart of Covent Garden, Jubilee Market is a vibrant market hall known for its diverse collection of stalls. The market offers everything from handcrafted items and vintage pieces to souvenirs and jewelry.
Kanada-Ya is a popular ramen restaurant celebrated for its rich, creamy broths and authentic Japanese flavors. The restaurant offers traditional ramen with various toppings and spice options, complemented by prompt and friendly service. While prices are on the higher side, portions are substantial and the dining experience is enhanced by attentive staff who are happy to guide you through the menu.
Visit Katharine Pooley's home furnishings boutique which provides high-end bespoke designs with a strong focus on British craftsmanship.
Kensington Palace has been the residence of the British Royal Family since 1689. It’s the birthplace of Queen Victoria, who was born there in 1819 and has been the home to many notable royals, including Princess Diana and Prince William.
L'ETO Soho is a charming café-patisserie renowned for its stunning desserts and cake selection. The cozy atmosphere provides the perfect setting to enjoy high-quality treats, while the friendly staff ensures a delightful dining experience. The beautiful pastry display in the window entices passersby, and the menu features unique taste experiences including the popular 'Six Feet Under' cake and delicious berry-filled tartelettes.
Le Labo is a luxury perfume boutique in Marylebone, known for its hand-blended fragrances and personalized labels. The store offers an extensive range of high-quality perfumes, candles, and other scented products, including London's exclusive Poivre 23 fragrance. Each perfume is freshly mixed in-store, creating a unique and personalized shopping experience.
Le Labo in Covent Garden is a premium perfume boutique known for its high-quality fragrances and personalized service. Their knowledgeable staff guides customers through their extensive collection to find the perfect scent, with each perfume being freshly hand-blended on-site. The store offers an intimate shopping experience where customers can explore and discover their signature fragrance.
Le Labo is an intimate perfume boutique in London's Soho, renowned for its personalized service and high-quality fragrances including Another 13 and Noir 29. The knowledgeable and friendly staff provides exceptional customer service, helping each visitor find their perfect signature scent.
Le Labo is a unique French perfume boutique known for its handcrafted, high-quality fragrances. Each perfume is mixed to order on-site, offering a personal and luxurious shopping experience that customers love.
Located in the heart of London's financial district, Leadenhall Market is a stunning historic marketplace built in 1881. Its roots date back to the 14th century. Skyscrapers and office buildings surround the marketplace, making it easy to miss, but you’ll recognise it easily when you get to the entrance.
Located in the heart of London's shopping district, this Levi's store offers an extensive collection of classic denim with expert customer service. The knowledgeable staff helps customers find their perfect fit, while offering professional tailoring and customization services to create unique, personalized pieces.
Liberty London is a historic luxury department store dating back to the 19th century, renowned for its beautiful Tudor revival architecture and signature printed fabrics. Located on Regent Street, this iconic store offers an extensive range of high-end brands, unique products, and a particularly spectacular Christmas department during the festive season. The rooms built around a central atrium and the detailed architecture make shopping here a truly unique experience.
Lift 109 is a glass lift that carries visitors 109 metres up one of the chimneys of Battersea Power Station, ending on an open viewing platform with 360-degree views across London. Part visitor attraction, part piece of industrial history, it's one of the more unusual viewpoints in the city and a highlight of a visit to the restored power station.
Original film poster and lobby card retailer, and a selection of limited edition photography about Marilyn Monroe, Jimi Hendrix, The Beatles and The Rolling Stones.
London Eye is a Ferris wheel located in Southbank on the southern side of the Thames. Its impressive height of 135 metres and striking views of the city skyline make it a popular attraction in London.
London Graphic Centre is a two-floor art supply store offering an extensive range of professional-grade art materials, stationery, and craft supplies. With knowledgeable and friendly staff ready to assist, the store caters to both beginners and professionals, featuring everything from calligraphy pens and Copic markers to canvas and specialized art materials at competitive prices.
The London Transport Museum, located in vibrant Covent Garden, showcases an extensive collection that highlights 200 years of London’s transport evolution.
Located in Regent’s Park, London Zoo, established in 1828, is the world’s oldest scientific zoo. It is part of the Zoological Society of London (ZSL), whose mission is animal conservation and research. Originally, the zoo was intended for scientific purposes only, but it opened to the public in 1847.
Louis Vuitton's impressive flagship store on New Bond Street offers an extensive collection of luxury fashion, accessories, and leather goods in an elegant setting. The spacious boutique exudes luxury and provides personalization services for products, including engravings and monogramming.
The four-story M&M'S London is an impressive candy store offering a unique shopping experience. The store features an extensive range of M&M's products, including the popular colour wall where you can choose candies according to your preference. The store also features fun photo opportunities and a variety of merchandise, ranging from clothing to jewellery.
Maison Diptyque London is an impressive three-story flagship store on New Bond Street, combining a retail space, café, and workshop area. This unique boutique offers a personalized shopping experience guided by knowledgeable and friendly staff. The store features exclusive items, including the New Bond Street candle that's unavailable elsewhere, making it a must-visit destination for fragrance enthusiasts.
Italian restaurant & bar with an A La Carte menu and a large selection of drinks. Also has a large al fresco dining section to enjoy a warm summer day.
The Maple Leaf is a welcoming Canadian-themed pub offering a genuine slice of Canada in central London. With plenty of seating, sports screens showing hockey and other events, Canadian beers and whiskies, and authentic poutine, it is a popular place for fans of Canadian vibes. The hockey-themed decor and friendly staff create an authentic Canadian atmosphere, making it a perfect destination for those seeking a taste of North America in Covent Garden.
Millennium Bridge is a 325 m long steel suspension bridge crossing the Thames between St. Paul’s Cathedral and Tate Modern. It was initially opened to the public in 2000.
Miller Harris is an elegant perfume boutique in Covent Garden, where knowledgeable staff guide customers in discovering their perfect scent from a curated collection of high-quality fragrances. The beautifully merchandised store and personalized service create an exceptional shopping experience.
Miller Harris on Monmouth Street is an exquisite perfume boutique known for its exceptional collection of unique fragrances and highly knowledgeable, friendly staff. The store offers a personalized shopping experience where expert consultants guide customers through their extensive range of high-quality scents, making it a standout destination among London's perfume shops.
Mira Mikati provides apparel with a heavy focus on detailing and classically bespoke tailoring with timeless silhouettes and vibrant colours.
Located on vibrant Carnaby Street, Missoma is a stylish and modern jewelry boutique offering an extensive collection of contemporary jewelry and accessories. The store's visual design and product selection perfectly reflect the fashion-forward atmosphere of the area.
Monica Vinader is a London-based designer creating simple and affordable jewellery. They use sustainable and ethical stones and precious metals.
Located in the heart of London, MUJI Carnaby Street offers an extensive range of minimalist Japanese lifestyle products, from home goods to cosmetics and clothing. The store is known for its well-organized displays and quality merchandise, making it a popular destination for both locals and tourists seeking functional design items.
Dutch pancake restaurant with both savoury and sweet options, such as cheese and bacon, or bananas and chocolate sauce. They also sell the Dutch mini-pancakes, "poffertjes", with a variety of toppings such as chocolate sauce, strawberries or ice cream.
Located in the Greenwich area on the banks of the River Thames, the National Maritime Museum Greenwich is part of the Royal Museums Greenwich group. The museum opened in 1937 and houses an extensive collection that explores Britain’s maritime history.
The National Portrait Gallery, located beside Trafalgar Square, offers a unique opportunity to see the faces and stories of people who have shaped British history over the centuries. The gallery focuses on portraits and photographs of influential British and global figures.
The Natural History Museum is one of London's most popular museums. It houses a collection of over 80 million items related to natural history.
Neal's Yard is a small, brightly painted courtyard tucked between Shorts Gardens and Monmouth Street in Covent Garden's Seven Dials. Its rainbow-coloured façades and hanging plants make it one of London's most photographed corners. Behind the colour there's a cluster of cafés, restaurants, independent shops and wellness brands worth lingering over.
Charming and elegant restaurant located near the Thames that specializes in open-grill meat and fish. They serve lunch and dinner, as well as drinks and desserts.
Nobody's Child is a sustainable fashion boutique known for its durable, timeless clothing available in inclusive sizes. The store features breathable materials, beautiful designs, and friendly service. With a calm shopping atmosphere and a collection that includes perfumes, it offers a welcoming shopping experience for fashion-conscious customers.
Nobody's Child in Covent Garden is a spacious and welcoming fashion store offering an extensive range of affordable clothing. The comfortable shopping environment features well-designed fitting rooms and a sanctuary-like atmosphere for retail therapy. Known for its excellent value and diverse collection, the store provides a relaxed shopping experience in the heart of London.
Oceanus is a luxury swimwear boutique in London, offering high-end swimsuits and beachwear. The store is known for its quality products and unique selection.
The Old Royal Naval College in Greenwich is an impressive historic site known for its classical architecture, featuring the magnificent Painted Hall and beautiful chapel. This UNESCO World Heritage site offers breathtaking views of the Thames, with stunning gardens perfect for a peaceful stroll. The spectacular ceiling frescoes in the Painted Hall and the historic Nelson Room make for an unforgettable visit.
Old Spitalfields Market is a vibrant area near Liverpool Street station in London. It offers many dining options, unique fashion and antique products, and is a popular place to spend the day.
Located across from Camden Town underground station, Out on the Floor Records has been serving vinyl enthusiasts for over 31 years. The shop is particularly renowned for its extensive reggae collection, featuring classics from artists like Bob Marley, Dennis Brown, and Toots and the Maytals. While specializing in reggae, the store offers a well-rounded selection of genres and houses the Tuff Scout Record Label in its basement.
Outernet London is a free entertainment district near Tottenham Court Road station, known for its stunning digital displays. Cutting-edge technology and immersive storytelling come together on massive floor-to-ceiling screens, and the interactive visuals make it a hit with visitors of all ages. Since its opening, it has become one of London's most visited free attractions.
A cozy seafood restaurant offering fresh oysters, fish dishes, and a daily seafood market.
The Palace of Westminster is one of the most iconic landmarks in London, with Big Ben at one end of the palace. It is a UNESCO World Heritage Site.
Palace Theatre is a magnificent historic venue in London's West End, particularly famous for hosting the spectacular Harry Potter and the Cursed Child production. The theatre amazes audiences with its clever mechanical special effects and enchanting atmosphere. The beautiful architecture, comfortable bar and intermission lounges, and quality service make for a memorable theatre experience.
Located on London's vibrant Carnaby Street, Pangaia is a beautifully designed sustainable fashion store known for its innovative and eco-conscious clothing. The store features their signature comfortable hoodies and sweatpants, while the knowledgeable and friendly staff provide exceptional service, making it a must-visit destination for conscious shoppers.
Parfums de Marly in Covent Garden is a luxury perfume boutique known for its sophisticated and long-lasting fragrances. The knowledgeable and friendly staff offers personalized service, helping customers find their perfect scent. The boutique features an elegant atmosphere and clear displays with detailed descriptions of fragrance notes, making it easy to explore their exquisite collection.
Located on Floral Street, Paul Smith is a prestigious British fashion boutique renowned for its personalized and expert service. The store's professional staff excels at helping customers find perfect pieces from their high-quality collection of suits, shirts, and accessories, making every shopping experience memorable.
Bakery and Cafe with fancy cakes and cupcakes as well as tea, coffee and champagne with a recognisable pink store front.
Penhaligon's Covent Garden is an iconic British perfume house known for its personalized service and unique fragrances. Expert staff guide customers through individual scent consultations to discover their perfect fragrance, while the store's historic ambiance combined with luxurious service creates a special shopping experience. Each purchase is beautifully wrapped, and customers often receive complimentary luxury extras with their purchases.
Penhaligon's in Covent Garden is a prestigious British perfumery known for its exceptional customer service and extensive collection of fine fragrances. The knowledgeable staff expertly guides customers through their comprehensive range of perfumes and aftershaves, offering a personalized and unhurried shopping experience with attention to detail and expert guidance.
Penhaligon's on Regent Street is a prestigious British perfume house known for its exquisite fragrances. The boutique's staff guides visitors through their fragrance journey, offering detailed insights into perfume notes and storytelling in a warm and welcoming atmosphere. Their consultation approach and elegant presentation make for a distinctive luxury shopping experience.
Located in Soho, Phonica Records is a paradise for electronic music enthusiasts, renowned for its extensive collection of house, techno, and electronic music vinyl. The store features multiple listening stations where you can preview records before purchase, and the knowledgeable staff is always ready to help you discover the perfect music for your taste.
Piccadilly Circus is an iconic area in the West End of London, instantly recognisable from the prominent advertising displays and gorgeous architecture surrounding it.
A charming bistro in the heart of Covent Garden serving traditional British fare. The restaurant is particularly known for its succulent Beef and Bone Marrow Pie and generous Sunday roasts. The cozy atmosphere makes it perfect for both casual dining and enjoying cocktails.
Located in the heart of Covent Garden, this smartly laid out Polo Ralph Lauren boutique offers high-quality fashion and premium customer service. The elegantly designed store is known for its friendly staff who assist customers in finding perfect pieces from the brand's classic collection. While smaller than some other UK locations, it's an ideal spot for experiencing Ralph Lauren's timeless style.
Pop Boutique is a popular vintage clothing store in the Seven Dials area in London offering a wide selection of quality secondhand clothing, including classic Barbour jackets. The store's knowledgeable and friendly staff are happy to help customers find their perfect vintage treasures at reasonable prices.
Portobello Road is in the picturesque Notting Hill, with colourful Victorian and Edwardian houses lining the street. It is renowned for its vibrant market, unique antique shops, and colourful history, making it a must-visit destination for tourists.
Primark on Oxford Street is one of the largest Primark stores in London. It is a four-floor department store at the Tottenham Court Road end of the street, opened in 2007 to serve one of the busiest shopping districts in Europe. It's a go-to for cheap, on-trend fashion in central London, with everyday basics, seasonal collections, a big beauty and accessories hall and a full homeware range all under one roof.
Radley is a renowned British fashion brand offering high-quality leather handbags and accessories with exceptional customer service. The store has expanded beyond leather goods to include lifestyle items like coffee cups and water bottles. Their knowledgeable staff provides personalized assistance to help customers find the perfect item, ensuring a pleasant shopping experience.
rag & bone is an American brand originally from New York, with influences from classic British tailoring.
Located on Beak Street, rag & bone is a spacious and well-stocked fashion boutique known for its high-quality clothing and exceptional customer service. The knowledgeable and friendly staff offer personalized styling advice and go above and beyond to ensure a unique shopping experience for every customer.
Rails Covent Garden is a welcoming clothing boutique in the heart of London, known for its soft, quality materials and stylish interior design. The store offers high-quality clothing pieces in a beautiful environment, typically accompanied by excellent customer service.
RAINS is a Danish fashion brand known for its minimalist Scandinavian design and modern rainwear collection. The store offers a wide range of raincoats, backpacks, and weather-resistant accessories, with helpful staff providing professional service to customers seeking stylish protection from the elements.
The stunning Ralph Lauren flagship store on New Bond Street offers an immersive shopping experience across three beautifully decorated floors. This cinematically beautiful store is renowned for its extensive Polo Ralph Lauren collection, exceptional customer service, and the stylish Ralph's Coffee café. The meticulously designed store showcases an impressive range of high-quality clothing for both adults and children in a luxurious setting.
Raven Records is an atmospheric metal record store and alcohol-free bar in Camden, offering an extensive selection of metal vinyl, specialty coffees, and non-alcoholic beverages in a Gothic-inspired setting. The carefully curated decor, friendly staff, and relaxed atmosphere make it a perfect destination for music enthusiasts and those seeking a unique, alcohol-free hangout. The venue features a downstairs 'Lucifer Lounge' for events and listening sessions, combining retail and social space in an imaginative way.
Located in the vibrant Carnaby area, this Ray-Ban store offers an extensive collection of premium sunglasses and innovative smart glasses. Known for its excellent service and expert guidance, this popular location serves customers in the heart of London, providing an authentic Ray-Ban shopping experience. The store is also dog-friendly, making it welcoming for all visitors.
Reckless Records is a diverse record store offering an extensive selection of vinyl across genres including rock, punk, metal, indie, and jazz. With knowledgeable staff and a vibrant atmosphere, this popular spot attracts vinyl enthusiasts searching for rare finds at reasonable prices. The store is particularly known for its interesting discoveries and quality rock and pop selection.
Red Wing Shoe Store is renowned for its high-quality American heritage leather boots and shoes that combine traditional craftsmanship with style. The store offers an extensive collection of classic models and exceptional aftercare service to ensure long-lasting durability. Their knowledgeable staff provides expert guidance on finding the perfect fit and maintaining your footwear, with comprehensive support including professional repair services.
Reformation is a popular American sustainable fashion brand in Covent Garden, known for its stylish, eco-conscious clothing collection. The store features private fitting rooms and specializes in high-quality dresses with a modern, feminine aesthetic. Their thoughtfully designed space offers a boutique shopping experience in the heart of London.
Regent’s Park is a large urban park in north London where landscaped gardens, lakes and open green spaces create a peaceful environment in the middle of the city.
Gordon Ramsay's three Michelin star flagship restaurant in Chelsea. Their Inspiration Table is a culinary experience like none other, as is their whole menu.
Richmond Park, located in southwest London, is one of the most significant and historic royal parks in the United Kingdom. Covering 2,500 acres, it is the largest of London's Royal Parks.
RIXO Carnaby Street is an impressive multi-level fashion boutique offering an extensive collection of stylish clothing. The store is particularly known for its beautiful dresses and personalized shopping experience. Its prime location on the historic Carnaby Street makes for an especially pleasant shopping experience.
British high-end chocolatier offering hand-made chocolates and confectionary. One of their five branches, and a must-visit for all with a sweet tooth.
ROJA London is an elegant perfume boutique in Burlington Arcade, renowned for its high-quality natural fragrances and exceptional customer service. The store offers an extensive collection of luxury perfumes, candles, and room fragrances, while its knowledgeable staff helps customers find their perfect scent in a welcoming and sophisticated atmosphere.
Ronnie Scott's is a world-renowned jazz club celebrated for its unique atmosphere, superb acoustics, and quality live performances. The dimly lit, classically decorated intimate venue creates a timeless ambiance, complemented by first-class service. This recently revamped venue offers good food, an extensive cocktail selection, and excellent stage visibility from almost every seat in the house.
Located in London's Brick Lane, Rough Trade East is an impressive music institution offering an extensive collection of vinyl records, CDs, and music literature. This unique space features a café, a performance stage for live shows, and knowledgeable staff. Housed in the Old Truman Brewery, it's a paradise for music lovers and collectors, regularly hosting performances by both emerging and established artists.
Located in the basement of Rag & Bone clothing store in Soho, Rough Trade Vintage offers a carefully curated selection of new and used vinyl records. With friendly staff creating a welcoming atmosphere, this intimate store has become a favorite spot for music enthusiasts. Though smaller than other Rough Trade locations, it features an excellent mix of genres and serves as a convenient pickup point for online orders.
The Roundhouse is an impressive, atmospheric concert venue offering exceptional music experiences in a unique setting. It maintains an intimate feel with excellent sight lines from every spot, and it's easy to get close to your favourite artists. With its diverse programming and beautiful historic building, it is one of London's most significant music venues.
The Royal Albert Hall in South Kensington, London, is one of the UK’s most iconic venues. Opened in 1871 in honour of Prince Albert, it has hosted world-class events ranging from classical music and rock concerts to film screenings and charity galas.
The Royal Observatory Greenwich is where East meets West at Longitude 0°, the home of Greenwich Mean Time (GMT) and the Prime Meridian.
London's Royal Opera House is a historic theatre that combines architecture with world-class opera and ballet performances. The venue features stunning interiors, a young opera program for accessible pricing, and a rooftop restaurant with beautiful views over Covent Garden. While visibility from higher-tier budget seats may be limited, the artistic excellence and atmosphere are unmatched.
RRL Newburgh Street is a vintage-inspired Ralph Lauren clothing store in London offering high-quality apparel in a uniquely curated historical setting. The store is known for its workwear-inspired collection, featuring knowledgeable staff passionate about vintage fashion and the brand's heritage.
Located on the stylish Carnaby Street, RS No. 9 Carnaby is The Rolling Stones' official flagship store, offering an extensive collection of band merchandise in the form of clothing, vinyl records, and special editions. The store features an exhibition of Ronnie Wood's artwork in the basement, and you can do some shopping as Rolling Stones music plays in the background.
Rules, London's oldest restaurant nestled in the heart of Covent Garden, offers an exceptional British dining experience in a historic setting. The stunning interior adorned with portraits of crowned heads, hunting scenes, and antique paintings creates a charming atmosphere. With its traditional British menu featuring perfectly executed dishes, excellent service, and carefully curated wine selection, Rules provides a memorable experience, especially for pre-theatre dining or during the festive season.
Gallery which is home to works created by many emerging artists from around the world, mainly showcasing contemporary art. The gallery recently became a registered charity.
SAID dal 1923 offers one of the best hot chocolates (molten chocolate really) in London as well as coffee, tea and pastries. Choose the flavour, the size and an optional extra spice (cinnamon, ginger, chilli, cardamom) or the "Triple Chocolate" special with three different types of chocolate, which is our favourite.
The Science Museum in South Kensington is one of many museums in the surrounding area. It displays items and machines from many areas of science, such as space exploration, medicine, mathematics, computer science, and chemistry.
Scotch & Soda is a renowned Dutch fashion brand known for its premium clothing and accessories for style-conscious customers. The store stands out with its attractive interior design and excellent product selection. The shop conveniently accepts online returns in-store, making shopping experience seamless for customers living nearby.
Selfridges is a high-end department store with a rich history, primarily known for its flagship store on Oxford Street in London. It is London’s second-largest department store after Harrods and has been nominated as the best department store in the world four times.
Seven Dials Market is a busy indoor food market in the heart of Covent Garden, set in a former warehouse just off Seven Dials. Run by the street-food specialists KERB, it brings together a rotating line-up of independent traders over two floors, with communal seating and bars that make it a great spot for a casual meal or a drink.
Shakespeare’s Globe is located on the south bank of the River Thames in the South Bank area, close to the site where the original Globe Theatre operated in the 16th century. The first Globe was built in 1599 for William Shakespeare’s acting company, the Lord Chamberlain’s Men.
Shakespeares Head is an authentic British Greene King pub located in the bustling Soho area. The pub combines traditional decor with a modern atmosphere, offering an extensive selection of beers and classic pub fare. Perfect for both locals and tourists seeking a genuine British pub experience, it features outdoor seating ideal for watching the vibrant life of the Carnaby area unfold. Family-friendly with high chairs available for children.
Sherlock Holmes Museum is a literature-based museum on Baker Street in London, located at the famous address 221B. Known from Arthur Conan Doyle’s Sherlock Holmes stories as the home of the detective and Dr Watson, the museum recreates a fictional Victorian setting inspired by the novels and short stories.
Home interior designer store with cross-cultural influences. A large group of French and international brands and designers make Silvera a popular place to shop.
Sister Ray is a beloved record store known for its extensive vinyl collection in the basement. With friendly staff and well-organized selection, it's a popular destination for both local and international music enthusiasts. The store offers a wide range of new and rare releases, with both vinyl records and CDs available for purchase.
If you want to buy some Scandinavian foods in London, the best bet is to visit SkandiKitchen in Fitzrovia. They have a selection of Swedish, Danish, Norwegian and Finnish foods, drinks and sweets. There is also a cafe with fresh sandwiches, buns and other items.
Sky Garden is a free public observation deck in London, located at the top of the Walkie Talkie, 20 Fenchurch Street in the City of London. Set 155 metres above ground, it offers panoramic 360-degree views of the Thames, The Shard and the London skyline. Entry is free, but tickets must be booked in advance online.
Somerset House is a historic building complex on the River Thames in central London. Today it operates as a cultural centre, with its programme built around temporary exhibitions, events and creative industries, all set within a significant historic environment.
Sounds of the Universe is a carefully curated record shop specializing in dub, reggae, funk, soul, and world music. The store is known for its rare releases and extensive 45" singles collection. Each record comes with an informative label providing details about the style and artists. While compact in size, the shop offers a high-quality and diverse selection of vinyl records, making it a trusted destination for music enthusiasts.
Southbank Centre is a diverse cultural centre along the Thames and one of the largest in the UK. It hosts a range of events throughout the year, from music concerts and festivals to art exhibitions and theatre productions.
Space NK Covent Garden is a luxury beauty retailer offering an extensive range of premium cosmetics brands with personalized service. Their knowledgeable staff provides expert advice on makeup, skincare, and fragrances, helping customers find their perfect products through detailed consultations. The store is particularly known for its comprehensive makeup selection and perfume collection.
St James's Park is the oldest Royal Park in London, located between Buckingham Palace and Horse Guards Parade. The central feature of the park is St. James’s Park Lake.
St. Paul's Cathedral, located in the financial area of the City of London, is one of London's most well-known destinations. The cathedral was the tallest building in London from its completion in 1711 until 1967.
St James's Palace is the red-brick Tudor palace tucked between The Mall and Pall Mall, built by Henry VIII in the 1530s. Though overshadowed by Buckingham Palace, it remains the most senior royal palace in the UK and a working royal residence, so while you can't go inside, its Tudor gatehouse, the sentries on guard and the start of the Changing of the Guard are all worth seeing from the street.
Located on Old Compton Street in Soho, Sunspel is a classic British clothing manufacturer known for high-quality wardrobe essentials. The contemporary store features natural decor and offers excellent customer service. Their collection includes the famous Riviera t-shirt worn by Daniel Craig in Casino Royale.
Located in Covent Garden, Super Superficial is a popular indie clothing store known for its quality t-shirts and sweatshirts featuring unique graphic designs by independent artists. The shop offers reasonably priced apparel and attractive loyalty benefits.
Located on Neal Street, Superga Covent Garden is renowned for its exceptional customer service and extensive footwear collection. The store offers expert guidance in shoe fitting and style selection, with knowledgeable staff helping customers find their perfect pair. A unique highlight is the ability to customize sneakers with the help of their in-house artist, making each purchase a personal and enjoyable experience.
SuperStar BBQ offers an authentic Korean barbecue experience in central London, featuring built-in table grills and large windows. The attentive staff guides diners through the cooking process, and the menu includes a variety of delicious meat dishes, seafood, and traditional Korean specialties. Known for its excellent service and quality ingredients, the restaurant offers both à la carte options and generous set menus for sharing.
Located in the heart of Covent Garden, SUSHISAMBA offers an extraordinary dining experience combining Japanese fusion cuisine with stunning interior design. The restaurant features beautiful balcony views over the square, vibrant atmosphere, and exceptional service. Known for its spectacular presentation and flavor combinations, the menu delivers outstanding dishes served by knowledgeable and attentive staff, making it a memorable destination for fine dining enthusiasts.
Tate Modern is London's premier museum of modern and contemporary art. It is Britain's second most popular museum, with over five million visitors annually.
The historic Ambassadors Theatre is an intimate venue in London's West End known for its captivating theatrical performances. This charming theatre offers excellent stage visibility and has hosted successful productions like Stomp and Benjamin Button, featuring exceptional acting performances and powerful storytelling that create unforgettable theatrical experiences. The venue's cozy atmosphere and strong productions make it a must-visit destination for theatre enthusiasts.
Popular coffee house with a patio, offering breakfast, brunch and drinks.
The Brick Lane Vintage Market is a vibrant and bustling marketplace featuring an extensive collection of vintage clothing, jewelry, and collectibles. With numerous stalls offering everything from affordable treasures to luxury brands like Burberry, this market is a paradise for vintage enthusiasts. The relaxed atmosphere and diverse selection of items for both men and women make it a perfect destination for spending an afternoon treasure hunting in London.
The Cartoon Museum is a small independent museum in Fitzrovia, just off Oxford Street, dedicated to British cartoons, comics and caricature. Its rotating exhibitions and collection of original artwork trace the art form from 18th-century political satire through to modern comics, making it a fun, offbeat break from the West End.
The Fragrance Shop on Oxford Street boasts one of England's largest perfume collections with reasonable prices. Known for its knowledgeable personal service and innovative #Every Human concept where AI and robotics create customized fragrances based on individual preferences. The store offers an extensive range of fragrance houses and unique scent experiences.
The Great Frog is a legendary jewelry store known for its bold, handcrafted rock 'n' roll inspired pieces. The shop offers high-quality rings, pendants, and chains, all expertly crafted from premium materials. Each piece comes with complimentary sizing adjustments, making it a go-to destination for statement jewelry in London.
The Ivy Chelsea Garden is a restaurant offering British Cuisine in an elegant setting, including al fresco dining in the garden area. It is located on King's Road in Chelsea.
The Ivy Market Grill offers a sophisticated dining experience in a warm and welcoming atmosphere in Covent Garden. Known for its diverse menu featuring traditional British dishes and an impressive vegetarian selection, the restaurant is particularly celebrated for its breakfast and set menus. The beautifully decorated interior creates the perfect ambiance for both casual dining and special occasions.
The Ivy Soho Brasserie combines traditional British brasserie style with contemporary dining in an elegant setting. Known for its sophisticated decor and diverse menu, the restaurant offers both classic dishes and modern interpretations. Their steaks and seafood receive particular praise, while the service is friendly and efficient. The restaurant maintains high standards in food presentation and provides a suitable venue for both casual dining and special occasions in the heart of Soho.
The Kooples is a French luxury fashion brand with a boutique on Carnaby Street, known for its stylish clothing and accessories. The store features helpful staff providing personalized service to fashion enthusiasts, with their flagship London location being a popular destination for shoppers.
Located in Covent Garden, this charming Moomin Shop offers an extensive collection of Moomin-themed gifts and collectibles for fans of all ages. Set across two floors, the beautifully decorated store creates a magical atmosphere and serves as a treasure trove for Moomin enthusiasts, featuring high-quality merchandise and unique items that can't be found elsewhere.
The National Gallery is London's third most popular museum. Its collection includes over 2300 European artworks since the 1300s. The museum is right next to Trafalgar Square, in the borough of Westminster.
The Noble Collection is an impressive specialty store offering premium movie collectibles and authentic replicas, particularly from Harry Potter films. Spread across two floors, it features an extensive collection of wands, broomsticks, and other movie prop replicas. The basement gallery showcases autographed items, making it a must-visit destination for movie memorabilia enthusiasts.
Located in the vibrant Carnaby area, this The North Face store offers a comprehensive range of high-quality outdoor and athletic wear and equipment. Although smaller than other London branches, the store is known for its excellent deals and quality merchandise range.
O2 is located in North Greenwich, on the opposite side of the river from Canary Wharf. The arena hosts the largest indoor concerts, numerous restaurants, cinemas, and design outlet shops.
The Real Greek offers delicious Greek cuisine in a welcoming setting in Covent Garden. Known for its diverse meze selection, including tender lamb meatballs, fresh hummus, and delectable Greek filo custard pie. With friendly service and a lively atmosphere, it's a perfect dining spot for pre-theatre meals or during shopping trips. The restaurant offers great value for money with its lunch menu and fresh, well-presented dishes.
The Royal Exchange is a landmark in the heart of the City of London. Its rich history spans fires, royal visits and changing roles—from a trading hub to a refined space for luxury shopping, elegant dining, and architectural admiration.
The Shard is the tallest building in London, and it is located right next to the London Bridge train station. The Italian architect Renzo Piano designed the Shard, which was completed in 2012.
Established in 2000, The Shaston Arms is a delightful Hall & Woodhouse pub exuding Victorian charm with its dark wood panels, etched mirrors, and fireplaces in an intimate setting. The pub is known for its quality selection of Badger beers and relaxed atmosphere, located just a few minutes' walk from Oxford Circus tube station.
Located on Floral Street, The Tintin Shop is a treasure trove for all Tintin enthusiasts. This charming specialty store offers an extensive collection of Tintin comics, collectibles, gifts, and merchandise. Though small in size, its friendly staff and unique selection make it a popular destination for both locals and tourists, offering everything from postcards and keychains to rare collectibles for fans of the beloved Belgian comic series.
The Truman Brewery is a dynamic cultural hub in Shoreditch, hosting vintage markets, art fairs, food festivals, and fashion shows. This historic brewery complex has been transformed into a creative space that hosts various events throughout the year, including the popular London Coffee Festival. The area features an extensive selection of street food vendors and vintage shops, making it a perfect destination for a day out exploring London's creative scene.
The Underworld is a popular underground music venue known for its energetic rock and metal performances. With an intimate capacity of 300-500 people, it offers an excellent atmosphere and powerful sound system. The venue is popular, and advance booking is recommended to secure entry. While drinks might be on the pricier side, the venue provides an authentic London rock experience.
The White Horse is a charming pub in the heart of Soho, offering traditional British pub fare including fish & chips and meat pies. Known for its pleasant atmosphere, varied selection of beers, and cozy corners with nooks and crannies throughout the sprawling layout.
Third Man Records London is Jack White's experiential record store offering not just vinyl records but an impressive selection of guitar pedals and music gear. The blue-hued basement performance space where visitors can test various effect pedals makes it a particularly fascinating destination for music enthusiasts and musicians. The store's stunning interior design and friendly staff create a unique atmosphere that feels like a blend of art gallery and music shop.
Furniture store with a variety of categories, including living, dining, storage, lighting and home accessories. They specialise in handcrafted British leather furniture.
Tower Bridge is a Victorian bascule bridge over the River Thames in East London, famous for its twin towers, opening roadway and glass walkways.
The Tower of London is an iconic landmark in the heart of London. It is one of the most popular tourist destinations in the city, attracting millions of visitors every year.
Trafalgar Square is a central public square in London, located between Whitehall, the Strand and the West End. It is best known for Nelson’s Column, its bronze lions, and its role as a gathering place for events, celebrations, and demonstrations. The square was designed in the 1840s to commemorate the Battle of Trafalgar (1805) and is surrounded by major landmarks, including the National Gallery, the National Portrait Gallery, and St Martin-in-the-Fields church.
Udderlicious Covent Garden is a beloved artisanal ice cream parlour known for its rich and unique flavour combinations like espresso-Biscoff and cherry-Oreo. This charming, small shop offers a cosy atmosphere with generous portions. While seating is limited, featuring a fun swing seat, its warm ambiance consistently draws queues of eager customers enjoying its 24 distinctive flavours.
A charming small restaurant known for its creative dumpling variations, including cheeseburger and chicken satay fillings. The venue caters well to dietary requirements with gluten-free options available. With its casual atmosphere and quick service, it's a convenient spot in the heart of London for a unique dumpling experience.
Urban Outfitters is a popular fashion chain offering a wide range of trendy clothing and accessories at reasonable prices. This multi-level store features a diverse selection in a central location.
Valentino is a prestigious Italian luxury fashion boutique known for its high-quality clothing, shoes, and accessories. The store offers personalized shopping experiences with expert fashion advice, while customers can enjoy various perks including samples and loyalty benefits. The boutique provides a sophisticated shopping environment for those seeking premium designer fashion.
One of a kind restaurant inside a stone and glass circular pavilion at the epicentre of the Duke of York Square in Chelsea. A traditional Vardo wagon inspires their style, and they offer a large all-day menu, from pizzas to puddings.
Venchi offers premium Italian chocolates and authentic gelato in Covent Garden. Customers can select individual chocolates to their liking and enjoy thick Italian hot chocolate. The gelato selection features delicious flavors like mascarpone with caramelized figs and Bronte pistachio. This popular spot is known for its smooth chocolate texture and high-quality ingredients, though it can get busy during peak times.
Located on London's prestigious Bond Street, Versace's flagship store offers an extensive collection of luxury fashion, bags, shoes and clothing. The store is known for its striking merchandise selection and personal service. The boutique represents the Italian fashion house's stylish and luxurious aesthetic in a prime location on London's most famous luxury shopping street.
Victoria and Albert Museum is a leading museum of arts and design in South Kensington. Its collection includes over two million items from five millennia of art and design, including sculpture, fashion, textiles, and jewellery.
British bookshop chain with all the books you could ever want, from new best-sellers to children's books and more.
Wembley Stadium is currently the biggest stadium in Europe, with a capacity of 90,000. The stadium hosts many sports events, from football to the NFL, as well as concerts featuring some of the biggest stars in the world.
Westfield Stratford City, one of the biggest shopping malls in London, is located next to the Olympic part built for the 2012 Olympics. Its vast selection of stores includes stores for many of the well-known brands.
Westminster Abbey is a historic church and major landmark in Westminster, London, next to the Houses of Parliament. Its history spans more than 1,000 years, and it has served as the coronation church of English and later British monarchs since 1066. Today, Westminster Abbey is an active Anglican church and one of Britain’s most important historic monuments.
Whittard of Chelsea Covent Garden offers an extensive selection of teas, coffee, and hot chocolate across two beautifully decorated levels. Known for its exceptional customer service, product sampling, and stunning interior, the shop is particularly famous for its sticky toffee pudding hot chocolate and Alice in Wonderland collection. The store also features a welcoming café where visitors can enjoy their purchases.
Zahter offers an elevated Turkish dining experience with a modern twist on traditional dishes. The stylish restaurant features an open kitchen where guests can watch skilled chefs prepare beautifully presented dishes like hummus, börek, and seafood. Known for its innovative flavors and attention to detail, Zahter provides a sophisticated take on Turkish cuisine in an elegant setting.
Popular Spanish clothing brand offering women's, men's, and children's clothing and accessories.
